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In 1952, Harold Reeve’s passion for craft baking laid the foundations for our continuing pursuit of excellence, a tradition that we still honour everyday at our Wilton Bakery.


Beginning before dawn, we sift, mix, knead, prove and craft our unique range of quality breads, cakes and pastries, so that you too can share our passion for the tastiest, freshest products that we can make…

We only purchase the best ingredients from reputable suppliers and don’t use any GM ingredients in our products.


Where possible we use local suppliers and tradesmen and aim to support the local communities we are in.If authentic products such as Baguettes need French flour to be used to give you the best products, then we make the effort to source them.

Our finished products only travel a maximum of 35 miles once made and do not suffer from huge “food miles”. We also aim to minimise waste and recycle wherever possible.

We are actively reducing the amount of salt in our products whilst maintaining their unique flavour. Our fats where possible are non-hydrogenated.In all of our shops we aim to stock products for the health conscious, such as fruit, Low GI bread, smoothies and fruit juices. Sandwiches can made without butter or mayo on request.

We support local charities and in particular Salisbury Hospice, who care for the special needs of people requiring paliative and end of life care.


(+44) 0 1722 743272


Warminster Road,
SP2 0AW.


Office: Mon-Fri: 8am–5pm

Each of our shops have slightly different opening hours which may also change throughout the year.

Please either contact your local shop or Head Office for opening times.

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Statement regarding COVID-19

During these challenging times we have adapted our business to ensure we are getting our products to you in a safe and responsible way.

We have established some deliveries to rural village communities that have been arranged by local village volunteers,

but are unable to take on any more village deliveries at this time.


We are pleased to announce that we have reopened our shops selling a limited range of our products. 

We have installed screens above our counters and have strict social distancing measures in place to keep both our staff and customers safe.

All shops are open Monday-Saturday from 9am-2pm, with priority for NHS staff.

Please note that no pre-orders via our shops or online can be taken at this time.


Thank you for your patience and understanding.